MONOS

In collaboration with Monos and with my partner, Kelly Laurent Nguyen. We strategically utilized Melbourne's vibrant urban landscape to amplify the brand's luxury appeal.

By integrating the city’s iconic landmarks, such as the striking architecture of Federation Square, the National Gallery of Victoria, and the historic Parliament House, we crafted cinematic shots that showcased the sleek design of Monos luggage against the backdrop of Melbourne’s dynamic cityscape.

The juxtaposition of modern, minimalist products with the city’s rich cultural and architectural heritage not only highlighted the versatility and sophistication of the brand but also resonated with an audience seeking both style and functionality. This approach elevated our content, creating a visual narrative that captured the essence of Monos in one of the world’s most dynamic cities.

My work has helped elevate the brand’s presence, with social media videos reaching over half a million views. This success highlights my ability to capture the essence of Monos’ sophisticated design and communicate it to a broad, engaged audience.